CAPERS Rebrand: A Fierce New Era for a Storied Underdog

Twenty years after designing the original CAPER head, we returned to reimagine the identity of one of Canada’s most formidable small-school athletics programs. With CBU punching well above its weight—claiming multiple national U Sports titles—the CAPERS needed a brand that could go toe-to-toe with NCAA giants and stand out across the North American stage.